In business to reforest the planet

Trees, trees, and more trees. That’s what we’re all about. That’s why MOYU started, and that’s what keeps us working for more.

A story of a world full of green

Once upon a time, humans discovered the beauty of writing on paper. Since then, paper notebooks have become widely available across the planet and the most-loved way of capturing thoughts through scribbles and doodles.
Fast forward a few centuries to today, and we find ourselves deep into the Digital Age. Laptops seem to be a natural extension of people these days. And yet, most people still see the benefits of writing and drawing in notebooks the old fashion way.
We hear there is a beauty in the physical act of getting your ideas on paper. The mere act of handwriting is known to work wonders when it comes to triggering creativity, keeping memory in top shape, and adding a personal touch to meetings.
The problem is that people love writing so much that it drives the demand for more and more paper. The need for new notebooks encourages the paper industry to produce single-use paper like there is no tomorrow. And that has consequences for the planet.
Last time we checked, 30 football fields of forest are cleared every single minute. If you do the math, it comes out to 15 billion trees cut down worldwide each year. Just pause and let it sink for a second. Shocking, we know!
We thought long and hard and decided it was time to do something about it. We looked back through history for inspiration - when we say way back, we mean way back to the stone age - and found a better way. That's why we reimagined the everyday paper notebooks by using stone paper.
You see, we believe cave wall drawings were just the start. We want to take the concept of carving thoughts on stone to a new level. One in which sustainable rewritable paper is the norm. Writing on rocks is back, and it's here to stay!
That’s why we create rock-solid notebooks to let your wildest ideas go crazy over and over again. But, we don't stop there. We decided that we have to do more. And, by more, we mean we plant 1 new tree for every MOYU sold.
We see ourselves as pioneers in the paper industry, the guardians of the forest, and the reusable paper champions of the world. After all, we’re in business to reforest the planet.

A story of a world full of green

Once upon a time, humans discovered the beauty of writing on paper. Since then, paper notebooks have become widely available across the planet and the most-loved way of capturing thoughts through scribbles and doodles.
Fast forward a few centuries to today, and we find ourselves deep into the Digital Age. Laptops seem to be a natural extension of people these days. And yet, most people still see the benefits of writing and drawing in notebooks the old fashion way.
We hear there is a beauty in the physical act of getting your ideas on paper. The mere act of handwriting is known to work wonders when it comes to triggering creativity, keeping memory in top shape, and adding a personal touch to meetings.
The problem is that people love writing so much that it drives the demand for more and more paper. The need for new notebooks encourages the paper industry to produce single-use paper like there is no tomorrow. And that has consequences for the planet.
Last time we checked, 30 football fields of forest are cleared every single minute. If you do the math, it comes out to 15 billion trees cut down worldwide each year. Just pause and let it sink for a second. Shocking, we know!
We thought long and hard and decided it was time to do something about it. We looked back through history for inspiration - when we say way back, we mean way back to the stone age - and found a better way. That's why we reimagined the everyday paper notebooks by using stone paper.
You see, we believe cave wall drawings were just the start. We want to take the concept of carving thoughts on stone to a new level. One in which sustainable rewritable paper is the norm. Writing on rocks is back, and it's here to stay!
That’s why we create rock-solid notebooks to let your wildest ideas go crazy over and over again. But, we don't stop there. We decided that we have to do more. And, by more, we mean we plant 1 new tree for every MOYU sold.
We see ourselves as pioneers in the paper industry, the guardians of the forest, and the reusable paper champions of the world. After all, we’re in business to reforest the planet.

Our patient leaders

Roel Schatorjé
C-TREE-O
Paul Sintnicolaas
Sales & Partnerships

Wall of Stone Paper Warriors

Never a dull moment. Some are always smiling, some act a bit cuckoo, all are hacking away at single-use paper.
Jordy
Rock Solid Closer
Ilya
Partner Magnet
Alex
External Sales
Maja
Brand Guardian
Chiara
Master Doodler
Romy
Customer Service
Ángel
Team Turtelizer
Amber
Numbers Wizard
Anahita
TikTok Queen
Luma
Social Media Guru
Corantin
Ambassador Seeker
Jean-Vincent
French Revolutionary

Join the team

We are always open to strengthening our ranks with those that are true stone paper warriors at heart.
Check for vacancies

Become a tree-saving ambassador

Step into the role of a stone paper warrior and promote the importance of hacking away at single-use paper.
Apply now