About MOYU

‍We’re on a mission to reduce paper waste with reusable, erasable stone paper products. But our vision reaches beyond simply replacing traditional notebooks. We aim to reimagine the very act of writing—why it matters, how it’s evolving, and how it can meet modern needs sustainably.

We believe writing will always have a place in our lives, but here’s the surprising truth: trees are no longer needed to make paper. Our ultimate dream? To co-create a circular paper industry that plants trees instead of cutting them down.

And we’re taking it one step at a time.

The Challenge

‍Why do people write? What purpose does it serve in their personal and professional lives? How can we redesign writing tools to better meet those needs—especially when sustainable, reusable solutions like stone paper are already here?

Your graduation project will explore writing behavior, uncover user needs, and conceptualize innovative writing solutions that align with MOYU’s mission. This is your chance to influence the future of sustainable, tree-free writing products.

What you’ll do

• Dive deep into behavior: Research personal and professional writing habits, motivations, and use cases.
• ‍Analyze and ideate: Turn research insights into fresh, user-centered concepts.
• ‍Challenge conventions: Push boundaries with reusable stone paper, exploring new designs, formats, and functionalities.
• ‍Concept development: Create prototypes or detailed concepts that solve user needs and advance MOYU’s sustainability mission.

Who you are

• A curious and innovative thinker passionate about sustainable design.
• Skilled in user research and translating findings into actionable solutions.
• Motivated by making a real-world impact through your work.

What you’ll gain

• Hands-on collaboration with MOYU’s team, guided by Roel, our visionary C-Tree-O.
• Experience in sustainable product development and user-centered design.
• The opportunity to redefine writing while helping to reduce paper waste.

Why this matters

‍This project isn’t just about writing tools; it’s about reshaping how we think about paper, products, and sustainability. Together, we can create solutions that inspire others to make greener choices.