Expand to new countries
Build on the consistent €1.2M revenue in NL
From the 2M companies in NL, roughly 100.000 are mid/large sized companies. We estimate 40.000 are active with sustainability. Over 4 years, 3.000 of them (5%) have placed an average order of €2.400.
€21M opportunity in DE and UK
Germany has 3.5M companies. The UK has 5.5M. Using NL as the model, we are targeting a €8.4M turnover in DE and €13.2M in the UK over the next 5 years. We will use the experience of these two markets to expand further at an accelerating pace.
Introduce stone paper in schools
Test stone paper in classroom
Through a government-supported pilot, we are placing stone paper notebooks in primary schools across the Netherlands. One class per school, free notebooks, structured feedback in return. The goal is to understand how stone paper can be used in education and what an ideal product would look like. The next step would be to invest in developing that product. Heutink and Reinders, the two largest wholesalers of school supplies, have committed to adding stone paper products to their portfolios once we develop a product that schools want and need.
Awareness programs
The generation that grows up with stone paper is the generation that normalises it. To that end, we are also developing educational material about deforestation for teachers to bring into the classroom.
Launch reusable boxes
Stonepacker is ready and the logistics network is in place
Our reusable stone paper shipping box. Waterproof, tear-resistant, and reusable up to 20 times. Webshops ship orders in a Stonepacker, customers return it at any of 2,500+ BOXO deposit points across the Netherlands, get €3.95 back, and the box re-enters circulation. For webshops it costs €1.30 per shipment. No subscriptions, no minimum order.
The plan
We are currently in active talks with Bol.com and several other major e-commerce players to roll out Stonepacker across their webshop and internal logistics operations. The system plugs directly into Shopify, WooCommerce, and Sendcloud.
Phase one: close the first two to three anchor partners and build volume in the Netherlands.
Phase two: use those references to accelerate adoption across the Dutch e-commerce market of 300 million+ shipping boxes per year.
The €100K goes toward production capacity for the first batch, fulfilment integration, and the commercial push needed to close the conversations already in progress.
Produce stone paper in NL
From Taiwan to the Netherlands
Stone paper is currently manufactured in Taiwan. Bringing production to Europe is the defining step in making stone paper economically competitive with traditional paper at scale. Local production means shorter supply chains, lower logistics costs, and a credible circular economy story for European customers and regulators.
The blueprint is already being built
With support from the Dutch Government, we have produced the first batch of pallets from local waste and recycled plastic. We want to develop a patentable production process that European partners can license to produce and recycle products based on stone-pulp.
