Back to Stone Age

Did you know the paper industry is the 3rd industrial polluter responsible for 17% of all deforestation?

Last time we checked, 30 football fields of forest are cleared every minute. That’s 15 billion trees a year. Just pause and let it sink for a second. Shocking, right?

The problem is that people love writing so much that it drives the demand for more and more paper. And that has consequences for the planet.

That’s why we used stone paper to reimagine traditional notebooks into MOYUs with some serious magical powers and why we teamed up with Trees for Kenya to plant 1 tree for every notebook sold.