Regular paper makes way for sustainable stone paper.
Amsterdam - Every minute 30 football fields of forest disappear worldwide. That's 4 billion trees a year. If this (through man) continues at this speed, there will be no more rainforest in 80 years and life on Earth as we know it today will be impossible. Trees are essential for a liveable world. However, this is still unknown to many people or not tangible enough – after all, the felling of trees does not happen directly in front of us. WWF and MOYU have therefore joined forces to draw more attention to mass deforestation. Together they have a notebook made of stone paper designed to show that things can be done differently.
Stone paper is a relatively unknown material and offers a sustainable alternative to regular pulp paper. No trees are cut for production, no water is needed and no bleach is involved. As a result, about 67% less CO2 emissions are released compared to the production of regular paper. In addition, the ink on the stone paper is erasable and the pages can be (constantly) rewritten. In this way, the booklet is also sustainable in use.
The collaboration between WWF and MOYU (a company specializing in the development of stone paper notebooks) was born naturally from a shared vision of the planet.
Roel, founder of MOYU: “The problem at the moment is that 'nature' mainly has an economic value. We express the value of trees in the amount of wood they produce. We express the value of land in terms of how much agricultural production it produces. But the real value of nature is not yet recognized. We do not yet feel that 'we' are nature and therefore we do not need natural areas to survive.”
Perry (WWF) adds: “We are happy with the cooperation with MOYU and that we can offer a good alternative to regular paper. It would be fantastic if in the future there would be no need for paper at all for notebooks and there would be a lot less deforestation as a result. Creative solutions like this make the difference.”
Both parties hope that stone paper will become known to more people. Perhaps even the 'New Normal'. The most important mission, however, is to create more awareness in society of the tree felling problem and to make the urgency tangible to change something. To then show that that change is actually possible.