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The 6 biggest challenges of MOYU

Because there's always a better way 💚

Here at MOYU, we constantly keep track of what could be better, and especially how. We want to make our productionprocess, transport and product itself as sustainable, honest and functional as possible. We're proud that we've already been able to create such a beautiful product, but we're also aware of the challenges that are still on our path. Are you not yet familiar with our mission and our products? We fight waste of paper and deforestation by offeringerasable notebooks of stone paper that can be used for a very long time. 

We've gathered the most important challengesand made a list. Seen the fact that we value transparancy and openness, we hereby want to share those challenges with you and tell you what our vision is on them. That way you can decide yourself if MOYU suits you. Whether or not you decide to purchase a MOYU notebook doesn't really matter. What does matter is that you can and may have insight in our productionprocess and the potential objections against our products, and that you can shape your own opinion on them.

Are you ready? Let’s go! 😎

Challenge 1: the chain isn't circular ♻️

Many people ask us if our product is fully recyclable. They wonder if our product doesn't create more problems and pollution, because plastic is used in the production, which means that the notebooks can neither be recycled with paper nor with plastic.

Nowadays the recycling of stone paper (met Cradle to Cradle Zilver certificaat) is only possible in Taiwan and other Asian countries. In West-Europe there is not yet a special factory for this. Reason? There isn't enough demand for stone paper, and that's why it isn't lucrative (enough) for parties to open a local factory.

The returning of the stone paper to the factory in Taiwan has great negative impacts on the environment. 😧 That's why we've chosen to keep the stone paper (in shape of used MOYU notebooks) in the Netherlands. As soon as there's enough demand for stone paper, a stone paper factory will be build in West-Europe. Then we can recycle the stone paper, making as little impact on the environment as possible. Fortunately there are increasingly more parties and consumers who are interested, so we expect that a stone paper factory in West-Europe is not too far away.

Last but not least, we'd like to tell you that we had the same doubts about the circularity of a stonepaper notebook. The last thing we want is to increase the waste problem!Erick Wuestman, expert on circular economy from KplusV, has therefor (again) assured us that stone paper is indeed circular, even though the recycle- and wastecircle aren't useful in Europe yet. The fact alone that our notebooks can be rewritten and reused at least 500 times, makes them very circular.♻️ 

Challenge 2: There's plastic in the paper 📔

This is a very understandable argument. In an ideal world we wouldn't have to use any plastic in the production of our product. But in reality the options are very limited. That's why we go for HDPE plastic. This plastic serves as binding material and is the most sustainable option we have at this moment. It's made out of crude oil and is classified as well recyclable plastic. If a MOYU notebook finds its way into the trashcan, then it will be processed like plastic. During the burning of the product, no toxic wastes will be released and the calcium carbonates (those that are processed in the stone paper) even have a neutralising effect on other toxic substances in the oven.

Our ambition is to transfer to bioplastic as soon as possible, but the fact that the demand for the product has to increase first, goes for this as well. Otherwise it is not lucrative enough for a lot of parties, which makes it very expensive to finance.

Besides that, we believe that the use of plastic doesn't have to be a downside at all. Plastic is only a problem when it isused only once and then gets dumped somewhere it doesn't belong: the ocean, a bird's nest, in our food, and so on. When you use plastic in a 'smart' way and you keep reusing it in the same chain, the impact it has on the world is very small.


Challenge 3: the pens are made out of plastic ✍

It's true that the pens we use are made out of plastic. We are currently (while you're reading this) busy producing pens out of residues. We know that our current pen does what it has to do, but not in the way we would like it to. In brief: the pen doesn't fit the vision for the future that MOYU holds. We have chosen to keep using the pen, so the function of erasing and rewriting remains possible.

The positive side to the pen we use now is that it is refillable. You don't have to keep buying a new pen - just a new filling (the filling lasts 1-3 months, depending on how much you use the pen).

Do you have a good alternative for our current pen? Or do you know someone who has a good alternative? Let us know by sending an email to hello@moyu.rocks ! 🙏🏻

Challenge 4: the stone paper has to come all the way from Taiwan 🚢

That's true. As we've explained above, there is no stone paper factory in the Netherlands or in the rest of Europe yet. And that's why Taiwan is our only option for producing our notebooks right now. That means that the products are being transported by ships, which of course has impact on the environment. We would love to be able to do this a different way! On the other side: the emission CO2 per kilo that is being transported, is a lot less polluting with stone paper than it is with normal paper. If you add up the production- and transportprocess, you see that there's 67 percent less emission with stone paper than with regular paper.

We value openness and transparency. That's why we let everyone have insight on our current production- and tranportprocess. You can see the 8 different steps that belong with these processes here in a clear overview.

Challenge 5: the “writing experience” is different from regular paper😯

If you've never written on stone paper before, we completely understand that the idea doesn't sound very appealing.
Stone paper... isn't that very heavy? Grof? Dik? Noem maar op. 

Crude? Thick? Things like that.

Even though we want to maintain our critical vision, we don't see this as a challenge - more as a process that needs time and experience. Almost everyone who tries writing on stone paper (which are a lot of people these days!) loves it immediately. The pages are a bit thicker than regular paper, and thus a little heavier. Besides that, the pages are smoother and you have to wait with turning the page until the ink has dried (about 8 seconds). The combination of sturdiness and smoothness makes writing on the paper very flexible and comfortable.

Are you still having doubts? We understand completely! Stone paper is pretty unfamiliar for a lot of people. That's why we offer a 60 day money-back garantee: we're not happy until you are ;)

Challenge 6: what's the use of planting trees in Kenya? 🌳

Sometimes people ask us: isn't it better to plant trees in the Netherlands? How does the Netherlands profit from planting trees in Kenya?

Founder Roel has lived in Kenya and knows the community Trees For Kenya very well. There is a lot of mutual trust and we know what happens with the money that goes to this organisation.

  • The organisation plants‘native trees’ back;
  • Which is important for theunique flora and fauna, which would go lost if no one keeps it intact.
  • These flora and fauna don't just contribute to the local ecosystem, but also to the global ecosystem (also in the Netherlands); 

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